In 2013, the world reached Peak Paper. World production and consumption of paper reached its maximum, flattened out, and is now falling. In fact, the peak in the traditional use of paper, for writing and printing, took place a few years earlier, but was offset for a while by continued growth in other uses, such as packaging and tissues.China, by virtue of its size, rapid growth and middle-income status is the bellwether here; as China goes, so goes the world. Unsurprisingly in this light, China’s own peak year for paper use also occurred in 2013. Poorer countries, where universal literacy is only just arriving, are still increasing their use of paper, but even in these countries the peak is not far away.
Why does this matter? Because it means that we’re moving beyond the industrial mode of production and so must move beyond the ideas that go along with it, including the idea of perpetual growth:
Peak Paper points up the meaningless of measures of economic growth in an information economy. Consider first the ‘fixed proportions’ assumption that resource inputs, economic outputs and the value of those outputs grow, broadly speaking in parallel. Until the end of the 20th century, these assumptions worked reasonably well for paper, books and newspapers, and the information they transmitted. The volume of information grew somewhat more rapidly than the economy as a whole, but not so rapidly as to undermine the notion of an aggregate rate of economic growth. … In the 21st century, these relationships have broken down. On the one hand, as we have already seen, the production of consumption and paper has slowed and declined. On the other hand, there has been an explosion in the production and distribution of information of all kinds.