The need to put a premium on sustainability is not widely acknowledged in the investment community and certainly not among our elected officials, policy-makers and advisers. This presents an opportunity for astute companies and investors. In the long term, companies will benefit from aggressive action to dematerialize, substitute renewable energy for fossil fuel–based sources, increase energy efficiency, reduce water use and promote reuse, and tighten up sourcing and distribution channels. Investors with an eye on long-term gains will seek companies that are addressing these issues.
via A Richer Shade of Green: The Wisdom of Sustainable Investment Funds | The Nation.
Truth and Traditions 
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