Tag Archives: advertising

Is universal mistrust the moral foundation of this stage of capitalist society?

31 Mar
Over at Crooked Timber Corey Robin has a post, The Bernie Sanders Moment: Brought to you by the generation that has no future. Here’s the first paragraph:
Last week I met with a group of ten interns at a magazine. The magazine runs periodic seminars where interns get to meet with a journalist, writer, intellectual, academic of their choosing. We talked about politics, writing, and so on. But in the course of our conversation, one startling social fact became plain. Although all of these young men and women had some combination of writerly dreams, none of them—not one—had any plan for, even an ambition of, a career. Not just in the economic sense but in the existential sense of a lifelong vocation or pursuit that might find some practical expression or social validation in the form of paid work. Not because they didn’t want a career but because there was no career to be wanted. And not just in journalism but in a great many industries.
The discussion has been going on a bit, as many discussions do at Crooked Timber. I was particularly struck by this observation by George Scialabba (comment 156):
It would be interesting to know, if one could quantify such things, what proportion of all the communications one receives (or better, perhaps, the stimuli one experiences) in an average day are some form of advertising or marketing. I’d guess a large majority. In which case, a hypothesis presents itself: the nature and function of human communication has altered. Through most of history, the default reaction to any communication was “this is what the speaker believes.” One needed only to judge the credibility of the speaker in order to know how to act. In the 21st century, after generations of saturation advertising, much or most of it deceptive or at least manipulative, the default reaction is “this is what the speaker, for some purpose of his/her own, wants me to believe.” Virtually all public communication may safely be presumed to be aiming at some effect, rather than simply at conveying information or conviction. Finding out what the speaker actually believes, much less what’s actually true or false, is the hearer’s responsibility: caveat auditor. Universal mistrust is the moral foundation of this stage, at least, of capitalist society. Hence, honesty is no longer the best policy.

I’m Being Followed: How Google—and 104 Other Companies—Are Tracking Me on the Web – Alexis Madrigal – Technology – The Atlantic

2 Mar

Already, the web sites you visit reshape themselves before you like a carnivorous school of fish, and this is only the beginning. Right now, a huge chunk of what you’ve ever looked at on the Internet is sitting in databases all across the world. The line separating all that it might say about you, good or bad, is as thin as the letters of your name. If and when that wall breaks down, the numbers may overwhelm the name. The unconsciously created profile may mean more than the examined self I’ve sought to build.

Most privacy debates have been couched in technical. We read about how Google bypassed Safari’s privacy settings, whatever those were. Or we read the details about how Facebook tracks you with those friendly Like buttons. Behind the details, however, are a tangle of philosophical issues that are at the heart of the struggle between privacy advocates and online advertising companies: What is anonymity? What is identity? How similar are humans and machines? This essay is an attempt to think through those questions.

via I’m Being Followed: How Google—and 104 Other Companies—Are Tracking Me on the Web – Alexis Madrigal – Technology – The Atlantic.