There is still time to trigger the reaction that would make the 2012 heat wave a landmark event, but the impetus will have to come from mobilized citizens. Activists with the End Fossil Fuel Subsidies campaign are planning to bird-dog Congressional candidates in swing districts. They’ll ask them if they support the End Polluter Welfare Act, which seeks to end the $11 billion subsidy that taxpayers give the richest industry in history every year. Greenpeace and the Alaska Wilderness League are spearheading opposition to Shell’s drilling in the Arctic. The newly formed group Climate Parents hopes to give voice to the most underorganized constituency on this issue—parents—by arguing that protecting one’s child from climate change is now as much a part of a parent’s job as providing proper food, clothing and shelter (disclosure: I’m a co-founder). It’s time to make things as hot and uncomfortable for the planet-wreckers as they’ve made summer 2012 for all of us.