Linsanity

17 Jul

We’re not all Change-the-World and do it NOW here at TNT. We have time for fun and games too.  In this story in Salon Andrew Leonard points out that speculation about the future of a single man, point guard Jeremy Lin, is messing with the market capitalization of Madison Square Garden.

In pure dollars-and-cents terms, Lin transcends mere basketball. Who cares how many assists per game he gets — if you count the global Chinese population (and you should), his fans literally number in the billions. That’s a lot of jersey sales and a serious spike in the TV ratings. His early spring run as a Knick raised the market capitalization of the Knicks’ parent company, the Madison Square Garden company, by around $70 million. The rumors that the Knicks might not sign him have resulted in a $50 million drop! Consider this: the Houston Rocket offer is worth $25.1 million over three years — that’s just half the loss in value MSG has suffered since the news broke that the Knicks are giving Lin the cold shoulder.

via Jeremy LIn – Salon.com.

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