Karl Rove’s hissy fit: “Offended” by Chrysler ad – Karl Rove – Salon.com

7 Feb

Now, Clint Eastwood is no Democrat – he voted for John McCain in 2008, has been a Republican for most of his life, and now describes himself as having “libertarian” leanings. It’s hard to imagine he’d lend his name to an openly and intentionally pro-Obama ad. Chrysler has denied any political motive behind the Eastwood ad.

The flap over the ad confirms the GOP’s serious branding problem: The problem for Rove and the rest of the GOP is that their party’s narrative has become relentlessly negative, pessimistic and uninspiring. They’ve left the language of optimism and resilience, higher ground and common ground, to the Democrats, and lately President Obama has grabbed every opportunity to employ that language.

via Karl Rove’s hissy fit: “Offended” by Chrysler ad – Karl Rove – Salon.com.

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