Arnold Grenberg’s told me about this TED video by Rachel Botsman. It’s about ‘collaborative consumption.’ Zipcar is an example of collaborative consumption. This is from the intro to the collaborative consumption website:
Collaborative Consumption describes the rapid explosion in swapping, sharing, bartering, trading and renting being reinvented through the latest technologies and peer-to-peer marketplaces in ways and on a scale never possible before.
Sharing, barter, swapping, writ large. Here’s the video.
Truth and Traditions 