A movement propelled by money – as the Tea Party is, gifted with millions from conservative influencers – dies without it. OWS has something more important than money: a marketing plan. Adbusters, who put out the initial call for the occupation, has always been savvy about mixing a healthy amount of “ad” in with its “busting”, borrowing the techniques and strategies of Madison Avenue even as it preaches abstinence from capitalism.
With franchises rolling out in LA, Boston, San Francisco and Chicago, and a growing list of celebrity endorsements, OWS has an advantage that even the most successful political campaigns lack: it isn’t even trying to get someone elected. Like Nike, like Coke, like America itself, OWS has the potential to become the most powerful thing an idea can be: background noise.
And let that background noise be a JOYFUL one! Make a joyful noise unto the Nations and dance your @ssets off!
Truth and Traditions 
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