We Are All Green Consumers [?]

Are we looking at a major cultural change?

Green has gone mainstream. Not too long ago, just a small group of deep green consumers existed. Today, 83% of consumers (Source: Natural Marketing Institute, 2009) – representing four generations, Baby Boomers, Millennials, Gen Ys and Gen Zs – are some shade of green. Each in their own way, these generations are quickly transforming what used to be a fringe market that appealed to a faction of eco-hippies is now a bona fide $290 billion industry ranging from organic foods to hybrid cars, ecotourism to green home furnishings.

via We Are All Green Consumers — Now And For The Future | Sustainability Marketing, Eco Marketing, Environmental Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting.