Wouldn’t you know it, her Grey Ladyship, The New York Times, has an opinion piece on the localization of manufacturing. Allison Arieff observes that “the monolithic industry model — steel, oil, lumber, cars — has evolved into something more nimble and diversified . . . as manufacturers see the benefits of being smaller and paying attention to how patterns of consumption, ownership and use are shifting.” Mark Dwight started SFMade in 2010 to promote local manufacturing in San Francisco: for example, here’s an upcoming workshop on setting up a manufacturing process. Kate Sofis, executive director of SFMade, observes:
“Manufacturing isn’t dead and doesn’t need to be preserved,” she says. “Let’s stop fixating on what’s lost. Let’s see what we have here, what’s doing well, and let’s help those folks do better.”
Pride of place helps in the branding and marketing of local manufactures and, of course, it plays into the sustainability pitch, which is sometimes real, and sometimes not (do I hear BP?).
There’s a similar game afoot in New York City, Made in NYC, and her Grey Ladyship has written a number of articles about local manufacturing successes: envelopes, bicycles, brushes, boilers, specialty lights, and mattresses. And, of course, readers list other examples in their comments. Arieff notes that “growing consumer demand for greener, more ethically produced products, along with skyrocketing unemployment and nervousness about globalization all work in the groups’ favor.”
And those demands are all over the place. Local’s the way to go. After all, that’s where everyone is, no? If you aren’t where you are, then where could you possibly be?